Yi-Ching Sungシズカ・ソウ
Yi-Ching is a Design Director at Invisible North. Concept-driven and research-based, she loves exploring all kinds of experiential and experimental mediums. She has led a wide array of projects, specializing in visual campaigns and spatial consumer experiences with clients like Sonos, Warner Classics, LinkedIn, PepsiCo, and Netflix.

[ Portfolio Dossier and Resume ]

嗨!我是宜靜,一位視覺體驗設計師及設計指導。我的作品涵蓋主視覺設計、企業識別、品牌活動設計及書籍裝幀等。合作專案廣泛涉及文化、藝術和空間體驗等領域。目前旅居紐約,曾於新聞集團任職並積累了與多家傳媒設計公司合作的豐富經驗。

Sonos: Meet Sonos Ace


Year: 2024

A global 360º campaign that brought high fashion flair to a high-tech launch, marking the Sonos Ace as a new challenger in style and sound.

[ CAMPAIGN CREATIVE ]
CD: Michi Ohira
AD: Jermemy Correnti-Wood
DD : Yi-Ching Sung 
3D Design: Julia Morris
Motion Design: Trevor Morgan, Mariam Elasser
Graphic Design: Chris De La Fuente, Sabrina Roberts
Strategy: Gregory Weber, Pauline Critch-Gilfillan

[ TVC ]
EP/Film ECD: Nariman Hamed
Film Director: Peter Glanz
Director of Photography: Anthony Carella
Lead Content Producer: Tommy Petroskey

CGI: Uni_Verse Studio
Photography: Kelsey Rose



Death of Classical 


Year: 2018—2024




Pandora: NYFW


Year: 2023

Enter the enchanting realm of Pandora and experience the future of glamour. The NYFW 2023 launch event metamorphosed Pandora into a cultural phenomenon, redefining tradition and encouraging everyone to embrace everyday elegance through the brilliance of lab-grown diamonds.

CD: Andrea Velazquez 
GD: Yi-Ching Sung, Tamar Najarian, Mariam Elasser 
Physical / Environmental Design: Ian Taylar
Production: Reed Whitney, Vanessa Rojas-Castillo, Maria Elena Lopez-Frank 
Account: Leah Lopez



The Green-Wood Historic Fndn.


Year: 2019—2023

Collaborating with The Green-Wood Historic Foundation in Brooklyn, NY, involved contributing visual design expertise. This encompassed the creation of exhibition graphics and collateral to support the foundation, artists, and the local community.



Gatorade: Playoff Fan Central


Year: 2023

Collaborated on an experiential design with Gatorade for the College Playoff Fan Central, hosted at the Los Angeles Convention Center. Introduced Gatorade Fit through an engaging educational experience with gamification elements.

CD: Michi Ohira
Visual Design and AD: Yi-Ching Sung 
Physical / Environmental Design: Julia Morris 
Production: Kristen Meyer 
Account: Leah Lopez, Christine Nham



Klarna: Oasis


Year: 2022

Embarked on a mission-driven journey with Klarna, guiding D2C brands toward impactful causes. By infusing a human touch into design and drawing inspiration from California's natural beauty and mid-century modern prints, we crafted a vibrant visual system that transforms the Oasis into a guilt-free shopping experience.

CD: Michi Ohira
Visual Design: Yi-Ching Sung, Clair Chen
Physical / Environmental Design: Coleman Butts 
Strategy: Greg Weber 
Production: Alexa Mosano, Kristen Meyer 
Account: Josh Kitts, Christine Nham 
Content: Dennis Kim, Vivian Kim



Vimeo: Outside The Frame


Year: 2022

From shower thoughts to collaborative breakthroughs, our behind-the-scenes marketing journey leads to a polished product on both stage and screen. Clean typography, in deliberate contrast to the chaos, underscores clear messaging without distraction. The lock-up serves as the definitive sign-off stamp for our marketers.
Visual Design & AD: Yi-Ching Sung,
GD: Rose Bacon 
Motion Graphic: Beth Wexler 
Strategy: Hall Carlough, Drew Ross
Copy: Na Hyon Kim
Production: Amanda Murry 
Account: Leah Lopez, Gus O'Sullivan



Bumble: City Guides


Year: 2021

Bumble ignites a dating revival, urging bold love moves. City-wide OOH, street promos, and Bumble Guides amplify love through exclusive events, curated spots, and Fever sweepstakes, signaling a post-2020 era.
 
CD: Kate Machtiger
Visual Design: Yi-Ching Sung 
Strategy & Copy Writing: Andrea Velazquez
Copy Writing: Na Hyon Kim; Justin Cahill 
Produciton: Alexa Masano, Sarah Bross, Ellen DiStefano 
Account: Nomi Leasure 
Content Capture: Kodi Najm
Dev Team: Cognition



Bumble: Surf Shack @LA


Year: 2021
Celebrated the uniqueness of Los Angeles by offering cherished local freebies meant to be enjoyed outdoors, ideally shared with a friend. Brought the 'Find Them on Bumble' campaign to life in Los Angeles, actively engaging the local Bumble community and driving new registrations.

CD: Vanessa Noritz
Visual Design: Yi-Ching Sung
Spatial Planning: Markus Boynton
Accounut: Nomi Leasure
Produciton: David Jacobson, Alexa Masano, Sarah Bross



Death of Classical


Year: 2021

Transforming classical music and opera, Death of Classical emphasizes unique concerts, diverse audiences, and spotlighting underrepresented voices. 

Inspired by musical notations and the paradox of “the death of classical music,” the branding draws from the visual languages of gravestones and obituaries, creating a striking and thought-provoking identity.



Netflix: The Prom


Year: 2020

To herald the release of Ryan Murphy's film, 'The Prom,' on Netflix, a virtual prom was orchestrated to celebrate inclusivity and accessible to a global audience at the close of 2020.

CD: Vanessa Noritz
AD: Kate Machtiger 
Experiential Design: Markus Boynton 
Graphic Design: Yi-Ching Sung 
Motion Graphic: John Waddington 
Content: Nariman Hamed 
Account: Emily Dondero 
Production: Reed Whitney, Sarah Bross



Netflix: The Irishman


Year: 2019

For 'The Irishman,' Netflix showcased an 8-page 1975 newspaper post-Hoffa's disappearance. Inspired by New York Daily News, the design fused photo-heavy layouts with anachronistic typography—Florian Karsten's Screamer, Distressed Futura, ParaType's SchoolBook.

Press — Fonts In Use; ABC News; TimeOut; The Gothamist; EventMarketer; New York Times

CD: Vanessa Noritz 
Graphic Design: Ryan Heape; Yi-Ching Sung 
Experiential  Design: Adriana Noritz; Monica Ruma 
Creative Technogy: Pablo Gnecoo 
Copywriting: Justin Cahill; Na Hyon Kim 
Production: David Jacobson, Rachael Honigman, Tara Hercus





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All material on this website remains the intellectual property of Yi-Ching Sung and her clients unless otherwise stated. Copyright 2024.