YI-CHING SUNG シズカ・ソウ
Yi-Ching is a creative at Invisible North, driven by concept and research. She loves exploring experiential and experimental mediums, bringing ideas to life across a range of disciplines. Specializing in visual campaigns and spatial consumer experiences, she has led projects for clients like Sonos, Warner Classics, LinkedIn, PepsiCo, and Netflix.
ALL MATERIAL ON THIS WEBSITE REMAINS THE INTELLECTUAL PROPERTY OF YI-CHING SUNG AND HER CLIENTS UNLESS OTHERWISE STATED. COPYRIGHT 2025.
Nespresso: The Vault By Nespresso
YEAR: 2025
The Vault by Nespresso reimagined the morning coffee ritual at Grand Central Terminal, transforming routine into a rare, elevated experience. Designed as a deconstructed vault, the space juxtaposed bold forms, metallic accents, and warm textures to embody Nespresso’s refined lifestyle.
CD: Annie Chen
AD+DD : Yi-Ching Sung
3D Design: Adrian Newcomb, Monica Feng
Motion Graphic: Mariam Elasser
Graphic Design: YukHei He
Strat: Brenda Martinez, Tamanna Chowdhury
Account: Sophie Barker, Josh Kitts, Leah Lopez
Production: Leah Pavlik, Laura Toro, Irina Makarova, Shazia Abji
Photography & Content Capture: Rebecca Smeyne, Kodi Najm
Ripple: XRP Awareness
YEAR: 2024 XRP Vend delivers instant exchange, merging speed with convenience. The visual system interprets efficiency as motion—through dynamic grids and rhythmic patterns that echo the tempo of instant transactions. Spatial elements fuse industrial materials with bold color accents and contrasting textures, striking a balance between high-performance functionality and a human-centered design approach.
CD: Gerald Makaveli Seals AD+DD : Yi-Ching Sung 3D Design: Wendy Zhang Motion Graphic: Beth Wexler, Mariam Elasser Graphic Design: YukHei He Account: Daniela Cantu Production: Alex Masono
Sonos: Meet Sonos Ace
YEAR: 2024 A global 360º campaign that brought high fashion flair to a high-tech launch, marking the Sonos Ace as a new challenger in style and sound. [ CAMPAIGN CREATIVE ]
CD: Michi Ohira
AD: Jermemy Correnti-Wood
DD : Yi-Ching Sung
3D Design: Julia Morris
Motion Design: Trevor Morgan, Mariam Elasser Graphic Design: Chris De La Fuente, Sabrina Roberts Strategy: Gregory Weber, Pauline Critch-Gilfillan
[ TVC ]
EP/Film ECD: Nariman Hamed
Film Director: Peter Glanz
Director of Photography: Anthony Carella
Lead Content Producer: Tommy Petroskey
CGI: Uni_Verse Studio
Photography: Kelsey Rose
Death of Classical
YEAR: 2021—2024
Death of Classical is a nonprofit organization and an award-winning presenter and producer of classical music and opera concerts, dedicated to revitalizing the performing arts through unique and unexpected concert experiences. As the lead graphic designer, I was responsible for branding, identity, and editorial design for the organization’s seasonal public programs.
Pandora: NYFW
YEAR: 2023
Enter the enchanting realm of Pandora and experience the future of glamour. The NYFW 2023 launch event metamorphosed Pandora into a cultural phenomenon, redefining tradition and encouraging everyone to embrace everyday elegance through the brilliance of lab-grown diamonds.
CD: Andrea Velazquez
GD: Yi-Ching Sung, Tamar Najarian, Mariam Elasser
Physical / Environmental Design: Ian Taylar
Production: Reed Whitney, Vanessa Rojas-Castillo, Maria Elena Lopez-Frank
Account: Leah Lopez
The Green-Wood Historic Fndn.
YEAR: 2019—2024 Collaborating with The Green-Wood Historic Foundation in Brooklyn, NY, involved contributing visual design expertise. This encompassed the creation of exhibition graphics and collateral to support the foundation, artists, and the local community.
YEAR: 2023 Collaborated on an experiential design with Gatorade for the College Playoff Fan Central, hosted at the Los Angeles Convention Center. Introduced Gatorade Fit through an engaging educational experience with gamification elements.
CD: Michi Ohira
Visual Design and AD: Yi-Ching Sung
Physical / Environmental Design: Julia Morris
Production: Kristen Meyer
Account: Leah Lopez, Christine Nham
YEAR: 2022 Embarked on a mission-driven journey with Klarna, guiding D2C brands toward impactful causes. By infusing a human touch into design and drawing inspiration from California's natural beauty and mid-century modern prints, we crafted a vibrant visual system that transforms the Oasis into a guilt-free shopping experience.
CD: Michi Ohira Visual Design: Yi-Ching Sung, Clair Chen Physical / Environmental Design: Coleman Butts Strategy: Greg Weber Production: Alexa Mosano, Kristen Meyer Account: Josh Kitts, Christine Nham
Content: Dennis Kim, Vivian Kim
Vimeo: Outside The Frame
YEAR: 2022 From shower thoughts to collaborative breakthroughs, our behind-the-scenes marketing journey leads to a polished product on both stage and screen. Clean typography, in deliberate contrast to the chaos, underscores clear messaging without distraction. The lock-up serves as the definitive sign-off stamp for our marketers. Visual Design & AD: Yi-Ching Sung, GD:
Rose Bacon
Motion Graphic: Beth Wexler
Strategy: Hall Carlough, Drew Ross
Copy: Na Hyon Kim
Production: Amanda Murry
Account: Leah Lopez, Gus O'Sullivan
YEAR: 2021 Bumble ignites a dating revival, urging bold love moves. City-wide OOH, street promos, and Bumble Guides amplify love through exclusive events, curated spots, and Fever sweepstakes, signaling a post-2020 era.
CD: Kate Machtiger
Visual Design: Yi-Ching Sung
Strategy & Copy Writing: Andrea Velazquez
Copy Writing: Na Hyon Kim; Justin Cahill
Produciton: Alexa Masano, Sarah Bross, Ellen DiStefano
Account: Nomi Leasure
Content Capture: Kodi Najm
Dev Team: Cognition
Bumble: Surf Shack @LA
YEAR: 2021 Celebrated the uniqueness of Los Angeles by offering cherished local freebies meant to be enjoyed outdoors, ideally shared with a friend. Brought the 'Find Them on Bumble' campaign to life in Los Angeles, actively engaging the local Bumble community and driving new registrations.
CD: Vanessa Noritz Visual Design: Yi-Ching Sung Spatial Planning: Markus Boynton Accounut: Nomi Leasure Produciton: David Jacobson, Alexa Masano, Sarah Bross
YEAR: 2021 Transforming classical music and opera, Death of Classical emphasizes unique concerts, diverse audiences, and spotlighting underrepresented voices.
Inspired by musical notations and the paradox of “the death of classical music,” the branding draws from the visual languages of gravestones and obituaries, creating a striking and thought-provoking identity.
Netflix: The Prom
YEAR: 2020 To herald the release of Ryan Murphy's film, 'The Prom,' on Netflix, a virtual prom was orchestrated to celebrate inclusivity and accessible to a global audience at the close of 2020.
CD: Vanessa Noritz
AD: Kate Machtiger
Experiential Design: Markus Boynton
Graphic Design: Yi-Ching Sung
Motion Graphic: John Waddington
Content: Nariman Hamed
Account: Emily Dondero
Production: Reed Whitney, Sarah Bross
Netflix: The Irishman
YEAR: 2019 For 'The Irishman,' Netflix showcased an 8-page 1975 newspaper post-Hoffa's disappearance. Inspired by New York Daily News, the design fused photo-heavy layouts with anachronistic typography—Florian Karsten's Screamer, Distressed Futura, ParaType's SchoolBook.