Formerly with the Box Team (Dow Jones & The WSJ) and Case Agency, Yi-Ching Sung is a multi-disciplinary designer and (sometimes) illustrator at Invisible North. She also collaborates with Unison Music Media for visual arts. Concept-driven and research-based, she loves exploring all kinds of experiential + experimental mediums.
Bumble:
City Takeover | LA
Identity & Collateral Design
2021
LA, Make Your Move.
Celebrated what makes Los Angeles special by offering favorite local freebies that can be enjoyed outside–best when shared with a friend. And bringing the Find Them on Bumble campaign to life in Los Angeles by engaging the local Bumble community and spurring new registrations.
CD: Vanessa Noritz
Celebrated what makes Los Angeles special by offering favorite local freebies that can be enjoyed outside–best when shared with a friend. And bringing the Find Them on Bumble campaign to life in Los Angeles by engaging the local Bumble community and spurring new registrations.
◡̈ The design was completed at Invisible North. All rights reserved to Invisible North and the client.
CD: Vanessa Noritz
Visual Design: Yi-Ching Sung
Spatial Planning: Markus Boynton
The Green-Wood Historic Fund
Editorial & Collateral Design
2019 — 2021
Collaborated with The Green-Wood Historical Foundation (Brooklyn, NY) with visual design; I created exhibition graphics and collateral to support the foundation, artists, and local community.
Visual Design: Yi-Ching Sung
Bumble:
City Takeover | NYC
Environmental Graphic/Collateral Design
2021
My bodega could be our bodega.
As one of the City Takeover series for Bumble, the pop-up Bumble Bodegas were being built in NYC (West Village and Williamsburg) to show the love between a New Yorker and their bodega.
In this activation, we handed out free breakfast sandwiches, coffee, and branded Bumble reusable shopper bags to anyone with a Bumble profile and encouraged meeting new people on Bumble.
As seen on — BizBash
CD: Vanessa Noritz
As one of the City Takeover series for Bumble, the pop-up Bumble Bodegas were being built in NYC (West Village and Williamsburg) to show the love between a New Yorker and their bodega.
In this activation, we handed out free breakfast sandwiches, coffee, and branded Bumble reusable shopper bags to anyone with a Bumble profile and encouraged meeting new people on Bumble.
As seen on — BizBash
◡̈ The design was completed at Invisible North. All rights reserved to Invisible North and the client.
CD: Vanessa Noritz
Visual Design: Yi-Ching Sung
Copywriting: Nana Kim
Death of Classical
Branding/Collateral Design
2020
Visual identity re-design for the non-profit organization — Death of Classical — a producer and presenter of classical music and opera, committed to bringing new life to the performing arts by creating unique and unexpected concert experiences, reaching new and broader audiences, and giving a voice to underrepresented composers and performers.
Playing with musical notations and paradoxical idea — “the death of classical music.” the branding roots deeply in gravestone and obituaries' visual languages.
This project completely designed with the typefaces: Sneaky Times (designed by Collletttivo), Restora (by Nasir Udin), and AUTHENTIC Sans (by Christina Janus and Desmond Wong).
Visual Design: Yi-Ching Sung
Playing with musical notations and paradoxical idea — “the death of classical music.” the branding roots deeply in gravestone and obituaries' visual languages.
This project completely designed with the typefaces: Sneaky Times (designed by Collletttivo), Restora (by Nasir Udin), and AUTHENTIC Sans (by Christina Janus and Desmond Wong).