Formerly with the Box Team (Dow Jones & The WSJ) and Case Agency, Yi-Ching Sung is a multi-disciplinary designer and (sometimes) illustrator at Invisible North. She also collaborates with Unison Music Media for visual arts. Concept-driven and research-based, she loves exploring all kinds of experiential + experimental mediums.
Bumble:
City Dating Guides
Campaign, Digital & Collateral Design
2021
Dating IRL in the city is back. Finally.
Bumble facilitated the re-entry of in-person dating from summer till fall (2021) and invited people to celebrate their courageous moves in their love life.
Along with the city-wide OOH campaigns and street team promotions, through this project, the team brought love to cities near the target audiences with Bumble City Guides — a digital platform that housed all of the seasonal activations. Each activation features exclusive events, curated date spots, and a date experience sweepstakes, including weekly drawings for free dates and grand prizes with Fever partnership.
CD: Kate Machtiger
Bumble facilitated the re-entry of in-person dating from summer till fall (2021) and invited people to celebrate their courageous moves in their love life.
Along with the city-wide OOH campaigns and street team promotions, through this project, the team brought love to cities near the target audiences with Bumble City Guides — a digital platform that housed all of the seasonal activations. Each activation features exclusive events, curated date spots, and a date experience sweepstakes, including weekly drawings for free dates and grand prizes with Fever partnership.
◡̈ The design was completed at Invisible North. All rights reserved to Invisible North and the client.
CD: Kate Machtiger
Visual Design: Yi-Ching Sung
Strategy & Copy Writing: Andrea Velazquez
Copy Writing: Na Hyon Kim; Justin Cahill
Produciton: David Jacobson, Alexa Masano, Sarah Bross, Ellen DiStefano
Account: Nomi Leasure
Content Capture: Kodi Najm
Dev Team: Cognition
Bumble:
City Takeover | LA
Identity & Collateral Design
2021
LA, Make Your Move.
Celebrated what makes Los Angeles special by offering favorite local freebies that can be enjoyed outside–best when shared with a friend. And bringing the Find Them on Bumble campaign to life in Los Angeles by engaging the local Bumble community and spurring new registrations.
CD: Vanessa Noritz
Celebrated what makes Los Angeles special by offering favorite local freebies that can be enjoyed outside–best when shared with a friend. And bringing the Find Them on Bumble campaign to life in Los Angeles by engaging the local Bumble community and spurring new registrations.
◡̈ The design was completed at Invisible North. All rights reserved to Invisible North and the client.
CD: Vanessa Noritz
Visual Design: Yi-Ching Sung
Spatial Planning: Markus Boynton
Accounut: Nomi Leasure
Produciton: David Jacobson, Alexa Masano, Sarah Bross
The Green-Wood
Historic Fund
Editorial & Collateral Design
2019 — 2021
Collaborated with The Green-Wood Historical Foundation (Brooklyn, NY) with visual design; I created exhibition graphics and collateral to support the foundation, artists, and local community.
Visual Design: Yi-Ching Sung
Content: Harry Weil
Content: Harry Weil
Bumble:
City Takeover | NYC
Environmental Graphic/Collateral Design
2021
My bodega could be our bodega.
As one of the City Takeover series for Bumble, the pop-up Bumble Bodegas were being built in NYC (West Village and Williamsburg) to show the love between a New Yorker and their bodega.
In this activation, we handed out free breakfast sandwiches, coffee, and branded Bumble reusable shopper bags to anyone with a Bumble profile and encouraged meeting new people on Bumble.
Press — BizBash
◡̈ The design was completed at Invisible North. All rights reserved to Invisible North and the client.
As one of the City Takeover series for Bumble, the pop-up Bumble Bodegas were being built in NYC (West Village and Williamsburg) to show the love between a New Yorker and their bodega.
In this activation, we handed out free breakfast sandwiches, coffee, and branded Bumble reusable shopper bags to anyone with a Bumble profile and encouraged meeting new people on Bumble.
Press — BizBash