Formerly with the Box (Dow Jones & The WSJ) and Case Agency, Yi-Ching Sung is a multi-disciplinary designer and illustrator at Invisible North. She also collaborates with Unison Music Media for visual design. Concept-driven and research-based, she loves exploring all kinds of experiential + experimental mediums.


Death of Classical

Branding / Collateral Design  
2020 

Visual identity re-design for the non-profit organization — Death of Classical — a producer and presenter of classical music and opera, committed to bringing new life to the performing arts by creating unique and unexpected concert experiences, reaching new and broader audiences, and giving a voice to underrepresented composers and performers. 

Playing with musical notations and paradoxical idea — "the death of classical music." the branding roots deeply in gravestone and obituaries' visual languages.

This project completely designed with the typeface Sneaky Times designed by Collletttivo, Restora by Nasir Udin, and AUTHENTIC Sans by Christina Janus and Desmond Wong.

Designer: Yi-Ching Sung 


Warner Classics:
American Rage 

Packaging / Editorial Design
2019

Album design for Warner Classics. Influenced by political propaganda, the interplay of the type, colors, and shapes of the design explores the artist's leaden deliberation and criticism expressed in his work.

The primary type is set in Rainer by Rüdiger. Supporting typography is set in Suisse Int'l by Swiss Type.

Recognotion: New York Times; NPR

Designer: Yi-Ching Sung

Amazon Studio:
Museum of Modern Love

Environmental / Editorial / Digital Design
2019

Celebrating the launch of the television web series “Modern Love” — an original based on the weekly column published by The New York Times — Amazon created the Museum of Modern Love (MoML). The interactive pop-up featured immersive installations inspired by eight true love stories from the series.

Taking cues from the graphic system of MTA and the visual language of newspapers, the event identity is characterized by  typographical chromostereopsis. The voice of the font faces helped create light and warm visuals throughout the experience.

Recognition: AdWeek; EventMarketer; BIZBASH

*The design was completed at Invisible North. All rights reserved to Invisible North and the client.

CD: Vanessa Noritz
Graphic Designer: Yi-Ching Sung
Junior Experiential Designer: Adriana Noritz
Copy Writer: Justin Cahill; Nana Kim

Netflix:
The Irishman

Editorial / Environmental Design
2019

To promote and commemorate the release of Martin Scorsese's The Irishman, Netflix underwent a month-long activation across two cities. An 8-page broadsheet newspaper was produced, taking audiences back to August 1, 1975, the day after Teamster boss Jimmy Hoffa was reported missing to federal authorities.

The design of the paper drew inspiration from the splashy, photo-heavy New York Daily News, while elements from the Brooklyn Daily Eagle, New York Times and Detroit Free Press influenced the denser interior layout. One anachronistic indulgence is Florian Karsten's Screamer, used only for the front page hammerhead. Distressed Futura and ParaType's SchoolBook round out the headline typography.

Recognition: Fonts In UseABC News; TimeOutThe Gothamist; EventMarketer; New York Times

*The design was completed at Invisible North. All rights reserved to Invisible North and the client.

CD: Vanessa Noritz
Graphic Designers: Ryan Heape; Yi-Ching Sung
Junior Experiential Designers: Adriana Noritz; Monica Ruma
Creative Technogist: Pablo Gnecoo
Copy Writers: Justin Cahill; Nana Kim