Formerly with the Box Team (Dow Jones & The WSJ) and Case Agency, Yi-Ching Sung is a multi-disciplinary designer and (sometimes) illustrator at Invisible North. She also collaborates with Unison Music Media for visual arts. Concept-driven and research-based, she loves exploring all kinds of experiential + experimental mediums.
Bumble:
City Takeover | New York City
City Takeover | New York City
Environmental / Collateral Design
2021
My bodega could be our bodega.
As one of the City Takeover series for Bumble, the creative team at Invisible North created pop-up Bumble Bodegas in NYC (West Village and Williamsburg) since there was no greater love than that between a New Yorker and their bodega.
In this activation, we handed out free breakfast sandwiches, coffee, and branded Bumble reusable shopper bags to anyone with a Bumble profile and encouraged meeting new people on Bumble.
*The design was completed at Invisible North. All rights reserved to Invisible North and the client.
CD: Vanessa Noritz
As one of the City Takeover series for Bumble, the creative team at Invisible North created pop-up Bumble Bodegas in NYC (West Village and Williamsburg) since there was no greater love than that between a New Yorker and their bodega.
In this activation, we handed out free breakfast sandwiches, coffee, and branded Bumble reusable shopper bags to anyone with a Bumble profile and encouraged meeting new people on Bumble.
*The design was completed at Invisible North. All rights reserved to Invisible North and the client.
CD: Vanessa Noritz
Graphic Designer: Yi-Ching Sung
Copy Writer: Nana Kim
Death of Classical
Branding / Collateral Design
2020
Visual identity re-design for the non-profit organization — Death of Classical — a producer and presenter of classical music and opera, committed to bringing new life to the performing arts by creating unique and unexpected concert experiences, reaching new and broader audiences, and giving a voice to underrepresented composers and performers.
Playing with musical notations and paradoxical idea — "the death of classical music." the branding roots deeply in gravestone and obituaries' visual languages.
This project completely designed with the typefaces: Sneaky Times (designed by Collletttivo), Restora (by Nasir Udin), and AUTHENTIC Sans (by Christina Janus and Desmond Wong).
Designer: Yi-Ching Sung
Playing with musical notations and paradoxical idea — "the death of classical music." the branding roots deeply in gravestone and obituaries' visual languages.
This project completely designed with the typefaces: Sneaky Times (designed by Collletttivo), Restora (by Nasir Udin), and AUTHENTIC Sans (by Christina Janus and Desmond Wong).
Designer: Yi-Ching Sung
Bumble:
City Takeover | Phoenix
Environmental / Collateral Design
2020
Opened up when the world shuts down. The new connection blooms here.
Partnered with Bumble at the end of 2020 to increase brand sentiment, cultivate community engagement, and amplify conversions with the possible Bumble users, the team created a series of site-specific OOH and Covid-friendly activations in Phoenix, AZ.
*The design was completed at Invisible North. All rights reserved to Invisible North and the client.
CD: Vanessa Noritz
Partnered with Bumble at the end of 2020 to increase brand sentiment, cultivate community engagement, and amplify conversions with the possible Bumble users, the team created a series of site-specific OOH and Covid-friendly activations in Phoenix, AZ.
*The design was completed at Invisible North. All rights reserved to Invisible North and the client.
CD: Vanessa Noritz
Graphic Designer: Yi-Ching Sung
Experiential Designer: Adriana Noritz
Copy Writer: Nana Kim
The Green-Wood Historic Fund
Editorial / Collateral Design
2019 ~
Collaborated with The Green-Wood Historical Foundation (Brooklyn, NY) with visual design; I created exhibition graphics and collateral to support the foundation, artists, and local community.