Bumble:
City Guides
Campaign, Digital & Collateral Design
2021
Dating IRL in the city is back. Finally.
Bumble facilitated the re-entry of in-person dating from summer till fall (2021) and invited people to celebrate their courageous moves in their love life.
Along with the city-wide OOH campaigns and street team promotions, through this project, the team brought love to cities near the target audiences with Bumble City Guides — a digital platform that housed all of the seasonal activations. Each activation features exclusive events, curated date spots, and a date experience sweepstakes, including weekly drawings for free dates and grand prizes with Fever partnership.
CD: Kate Machtiger
Bumble facilitated the re-entry of in-person dating from summer till fall (2021) and invited people to celebrate their courageous moves in their love life.
Along with the city-wide OOH campaigns and street team promotions, through this project, the team brought love to cities near the target audiences with Bumble City Guides — a digital platform that housed all of the seasonal activations. Each activation features exclusive events, curated date spots, and a date experience sweepstakes, including weekly drawings for free dates and grand prizes with Fever partnership.