Death of Classical

Branding / Collateral Design  
2020 

Visual identity re-design for the non-profit organization — Death of Classical — a producer and presenter of classical music and opera, committed to bringing new life to the performing arts by creating unique and unexpected concert experiences, reaching new and broader audiences, and giving a voice to underrepresented composers and performers. 

Playing with musical notations and paradoxical idea — "the death of classical music." the branding roots deeply in gravestone and obituaries' visual languages.

This project completely designed with the typeface Sneaky Times designed by Collletttivo, Restora by Nasir Udin, and AUTHENTIC Sans by Christina Janus and Desmond Wong.

Designer: Yi-Ching Sung