Klarna: Oasis
Branding, Art Direction & Campaign Design
2022
Klarna Oasis
— guilt-free, mission-based experience that showcases D2C brands with a mission.
Putting the human touch into the design approach, the visual design leverages organic forms inspired by California’s natural beauty and mid-century modern print paired with desert hues to create a vibrant visual system that makes the Oasis a guilt-free shopping escape.
Putting the human touch into the design approach, the visual design leverages organic forms inspired by California’s natural beauty and mid-century modern print paired with desert hues to create a vibrant visual system that makes the Oasis a guilt-free shopping escape.
CD: Michi Ohira
Visual Design: Yi-Ching Sung
Physical / Environmental Design: Coleman Butts
Graphic & 3D Supports: Clair Chen
Strategy: Greg Weber
Production: Alexa Mosano, Kristen Meyer
Account: Josh Kitts, Christine Nham
Content: Dennis Kim, Vivian Kim
Visual Design: Yi-Ching Sung
Physical / Environmental Design: Coleman Butts
Graphic & 3D Supports: Clair Chen
Strategy: Greg Weber
Production: Alexa Mosano, Kristen Meyer
Account: Josh Kitts, Christine Nham
Content: Dennis Kim, Vivian Kim