The Irishman

Editorial / Environmental Design

To promote and commemorate the release of Martin Scorsese's The Irishman, Netflix underwent a month-long activation across two cities. An 8-page broadsheet newspaper was produced, taking audiences back to August 1, 1975, the day after Teamster boss Jimmy Hoffa was reported missing to federal authorities.

The design of the paper drew inspiration from the splashy, photo-heavy New York Daily News, while elements from the Brooklyn Daily Eagle, New York Times and Detroit Free Press influenced the denser interior layout. One anachronistic indulgence is Florian Karsten's Screamer, used only for the front page hammerhead. Distressed Futura and ParaType's SchoolBook round out the headline typography.

Recognition: Fonts In UseABC News; TimeOutThe Gothamist; EventMarketer; New York Times

*The design was completed at Invisible North. All rights reserved to Invisible North and the client.

CD: Vanessa Noritz
Graphic Designers: Ryan Heape; Yi-Ching Sung
Junior Experiential Designers: Adriana Noritz; Monica Ruma
Creative Technogist: Pablo Gnecoo
Copy Writers: Justin Cahill; Nana Kim