Vimeo: Outside The Frame

Branding & Art Direction
Vimeo Campaign Connects Platform to New Marketers 

The truth is, once the work is shipped no one sees the effort that forged it outside the frame. The creative process in marketing happens behind the scenes—all day, every day. It happens in the shower when ideas strike, across robust collaboration and partnership, to glorious full realization on stage and on screen.
        The clean typography is juxtaposed with visually intriguing contexts, showcasing the contrast between the refined final product and the chaotic world it lives in. The messy process of production and the tangible real-world elements of creation come through without distracting from the clear messaging. The lock-up is designed as a sign-off stamp as a signifier in showing the work from the marketer’s point of view.

CD: Michael Pigozzi 
Visual Design & AD: Yi-Ching Sung
Motion Graphic: Beth Wexler
Strategy: Hall Carlough, Drew Ross,
Copy: Nana Kim
Graphic Support: Rose Bacon
Production: Amanda Murry 
Account: Leah Lopez, Gus O'Sullivan